Instagram Pavilion — arh.design

SITE INFO

Welcome. This site facilitates a repository of select works by designer Alex Hampshire.

Presented items include projects, tools, service initiatives and case studies collated to provide insight to professional practice and areas of applied research.

Focused to architecture and multimedia arts, each work centres the application of technology and materiality to curate experiences via the expression of Light and Lighting.

This interdisciplinary practice is scalable and adaptable to various environments, formats and processes, with a focus on collaboration, innovation, and advancement.

For details on any listed works or further practice information, please use the contact options provided below. Enquiries for new assignments and freelance design services are welcomed.

Tel +31 (0) 625 319 446
Email desk@arh.design
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INSTAGRAM PAVILION

PROJECT

Year: 2019
Lighting: Light Electric
Lead: Katia Kolovea

Role: Design [Freelance]

Commission: Instagram
Artist: Germans Ermičs

Photos: Jim Fenwick

‘Where The Rainbow Ends’ is an immersive audio-visual light installation, commissioned by Instagram, for the Cannes Lions Festival of Creativity 2019.

The installation is housed in a full-spectrum reflective glass structure designed by artist Germans Ermičs. In collaboration with Ermičs and the Instagram team, London based lighting design studio Light Electric (formally Urban Electric) conceptualise a 180 second, light driven experience, immersing the observer in calming, hallucinatory auras.

Under the creative direction of project lead, Katia Kolovea, freelance installation design services were rendered in the development and drafting of technical solutions, managing remote liaison with the Rotterdam based construction team to ensure precise integration and available access to lighting equipment.

Already under construction, the set dimensions of the structure demanded exact translation, planning to the existing parameters of available recess space. Custom elements were developed in response spatial and configuration challenges, processing creative design concepts for detailed delivery in coordination with ongoing construction progress.

Accompanying the team to Rotterdam, on-site integration of lighting equipment was secured, ensuring full access for maintenance, control and adjustment. Katia and the Light Electric team’s commissioning and execution of the creative vision in Cannes achieved industry recognition, winning the 2019 [d]arc Award in the ‘Art - High Budget’ category.

Project Images:

Project: Spheres Art Bar

Project: Infrastructure Study

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